India is also home to nearly 7 million artisans making 40% of the global artisanal workforce. Sadly though, their income merely accounts for 2% of the 400 billion USD global handicraft industry (Dasra, 2013). Many of these crafts are struggling to find a global audience and are at verge of extinction.
The crafts of India are diverse, rich in history, culture and religion. The craft of each state in India reflects the influence of different empires as well as ways of life. Throughout centuries, crafts have been embedded as a culture and tradition within rural communities.
Our missions are
- To promote handicrafts as a means for employment generation, especially for marginalised communities and rural women
- To create a global marketplace for rural artisans so as to improve their social and economic status
- To Create awareness about handicrafts through various forums; bring affordable handicrafts to common public
As a brand, we are committed to being people & planet positive.
People
Traditional knowledge, skills and expressions such as arts and crafts are expressions of who we are, these are the people working in their own communities and keeping the traditional skill alive. In rural area craft is the main income generating activity and the only employment opportunity for women.
Planet
Handmade product produce minimum carbon emission. Also less natural resources such as water, electricity are used during production. Also recycling or decomposition doesn’t hurt the planet.
Additional information about our business model:
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We donate 5€ of each sale to charity
Along with NGO partners, we work to support artisan development, education and women empowerment projects across India.
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We prioritize connecting directly with consumers
Selling our products at events and on our website instead of in shops helps us keep our prices down and gives us the freedom to highlight the makers and stories behind each piece.
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We create small, slow collections
We practice a slow, small-batch production mindset. We drop a product when it is ready and with us in Finland. This means we don’t have unrealistic calendars or massive collections dropping every week.