Hey Everyone! I am proud to have customers all over Europe. Like many of you, COVID-19 has completely upended the way I work. I am having to figure out how to make time to answer queries, work on products, and continue reaching clients all while still being engaged with my daughter who is just three years old and now at home full time. While I have absolutely not solved this dilemma, I’m choosing to see this challenge as not just as a burden, but also as an opportunity. A little slice of time that is standing still and with the people I love more than life itself.
I’m sure I’m not the only person who’s figuring out what business and life looks like in these unprecedented times. So, I’ve compiled a list of things that are helping me work through the struggles and wanted to share:
- Discuss with your partner/friend. Twelve days went by without a single order. I was feeling the huge burden of no sales, wondering how I could make up for it, and just plain freaking out. I couldn’t wrap my head around how this could get better, but I was determined to fix it myself. When I finally said something to my husband, he calmed my anxiety and started brainstorming with me a few ideas to create interest and revenue. Talking your worries out allows for others to carry your burdens with you – making your load so much lighter. Call your mom, your BFFs or use this community to talk through things.
- Don’t feel like you need to reinvent your business/brand, but do find new ways to be creative. This is going to be a weird few weeks/months and business is going to be slow. I encourage you to think outside the box about how to accommodate customers new needs, but don’t lose yourself in the process. Stick to your values and do what you love. If you love crafting- involve your kids and turn on your creative insight. I have heard that it takes 21 days to develop a new habit. Give yourself a 21-day challenge in your area of expression to develop a good habit and give up a not soo good habit.
- Re-imagine the time. I always worked in my office and studio for a solid 4-5 hours while my daughter were at daycare. The time was quiet, focused, and full of great insight of my business and strategy. But that ain’t happening now. My “work” time has been at the dining room table with a laptop and generally lasts less than an hour. Even though it might not be your normal preference, consider working in the evenings. Right now it’s the only quiet/focused/great time of the day. Have a clear agenda of what you need to get done when you have these little pockets of time and check things off. You might feel like nothing is getting done – but those checks will prove you wrong!
- Take advantage of the time. A gift to see your kids a little more, watch Netflix as long as you wan, House Party with your family, and actually read the books on your shelves. Use the time to connect with the people in your home, be a little less “controlled,” and sink in to your greater purpose.
Every dark cloud has a silver lining. This is your opportunity to reinforce that lining and take charge of your mental health so that you come out of this experience more robust. Stay Safe, Stay Home, and Stay Healthy.