SURA, Cuddalore Tamilnadu India
SURA is a self-help group based in a small village in Tamilnadu(India). A group of women who were struggling to pay their children’s rising school fees and home loans. Facilitated with the help of the local school and a micro-finance loan, SURA started creating handmade sustainable products that could help support their families financially.
SURA’s deepest impact has been around behaviour shifts and mindset change in the women participating in the group. From being uncertain and insecure, women are now planning and confidently taking ownership of their work. Product design, prototype, and process-setting are collectively done along with the women. Husbands are far less skeptical about sending their wives to a tailoring class far off, and instead are helping with balancing home chores. Today, the villagers look at SURA as a productive collective with more than 200 customers that have been sensitised by this group of hard-working and determined women!